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The Beaches of Fort Myers & Sanibel Campaign Aims to Clear Misperceptions About Coastline Status
LEE COUNTY, Fla., June 21 /PRNewswire/ -- To address consumer misperceptions and reassure visitors that the Gulf oil spill is not affecting The Beaches of Fort Myers & Sanibel coastline and islands, the destination has begun airing the first of nine, 30-second television spots, that are scheduled to be filmed, edited and aired everyday from June 21-25 and June 28-July 1.
To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/florida-tourism/44657/
(Photo: http://photos.prnewswire.com/prnh/20100621/MM23040)
(Photo: http://www.newscom.com/cgi-bin/prnh/20100621/MM23040)
This type of innovative advertising campaign, with spots made and aired in one day, is commonly referred to as "F...
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